Phil Ivey played poker with basketball legend
Phil Ivey played poker against Allen Iverson. This is the case when these guys don't need additional introduction: Phil is a poker legend and Allen is one of the most famous basketball players.
A short two-minute video appeared on YouTube in which Ivey and Iverson ride motorcycles in a mansion, play beer pong and build monuments from cards. Heads-up is a culmination of video in which Phil Ivey became the winner:
Poker King is a sponsor of given meeting and it’s possible that poker room will turn this into a full-scale promo. Earlier, PokerStars did the same by chosen such stars as Kevin Hart and Usain Bolt. They competed in a series of challenges known as #GameOn. Poker King has opportunity to do something similar with Ivey and Iverson.
Iverson was a participant of NBA All-Star match and became MVP. He also entered the Basketball Hall of Fame and many consider him one of the most influential players in this kind of sport.
Thanks to his successful sports career, Allen is very popular on social media. In addition to 1.2 million Twitter followers, Iverson has 8.6 million Instagram followers. That's a lot of potential users for the poker room, and this promo can yield good results.